Most popular rappers by decade and by albums sold (80s, 90s, 2000s, 2010s)
April 19, 2021
Rap- a genre of music that originated in the 70s, with rappers like The Sugarhill Gang being pioneers for it, but started to expand and grow in popularity in the 80s. Based on album sales for 3 of the best selling artists of each decade, we will determine which decade was rap at its peak of popularity.
80s- the decade where rap started. The best selling artist during this time was Run DMC, another group that consisted of Joseph Simmons, Darryl Mcdaniels, and Jason Mizell. They sold about 15 million units. The second best selling rapper in this time period was NWA, a group that consisted of Ice cube, Dr dre, Eazy e, MC Ren, and DJ Yella. They had approximately 10 million units sold in total. Lastly, in third place for most records sold was Public Enemy, a group that’s members consisted of Flavor Flav, Davy DMX, Chuck D, Terminator X, Brian Hardgroove, and many more. They have sold around 4.5 million albums in total. These 3 artists combine to about 29.5 million albums sold. (credit:https://www.eightieskids.com/the-top-15-rappers-of-the-1980s/)
90s– This is the decade where rap exploded in popularity. The bestselling rapper listed here was 2pac, who was a solo artist that sold around 36 million records in about 4 years of rapping. Coming at a close second is the Notorious B.I.G, also known as Biggie smalls. Biggie sold about 21 million records in the 3 years he rapped famously. Coming in at third place during this time was Nas, who sold approximately 15 million records, which combines the 90’s to an astonishing 72 million albums sold among these 3 rappers alone
2000’s– 2000’s brought not only a lot of new faces into rap, but also gave rap a new face. Eminem dominated this decade, selling 32 million units in this decade alone. The second bestselling rapper during this time, as mentioned in a previous paragraph, was Jay Z. He became much more famous in the 2000s, selling around 29 million albums. In 3rd place is Kanye West. The man sold around 21 million albums in this time, combining the total number of albums sold to about 82 million albums.
2010s- the most recent era created a new form of rap, known as ‘mumble rap.’ Mumble rap is essentially when you say little to no words in your music and just make noises that sound like attempts to sing. This era was also lead by Eminem, who sold 13 million albums in this decade. Drake also had a big role during this time, selling about 10 million albums. Kanye West still remained a big part of hip hop during this decade too, and he sold about 20 million albums in this decade as well. Combining these three artists gives us a number of around 43 million albums sold by 3 three artists.
After doing all of the math, it can be seen that the 3 bestselling artists of the 2000s sold the most albums combined, beating the 90s by 10 million, the 2010s by 39 million, and the 80s by about 53 million.